Studies and Reports

SkrAtch ™ an Effective Consumer Sampling and Brand Promotion Model. As we proceed with our relaunch into the 18+ countries we will continue to develop significant relative data in real time that will impact " Just in Time Supply Chain Management " among the many data points and the results will find a place in our Studies and Reports.

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While some of the studies and reports listed here may not seem immediately relevant to the reader, they may have relevance when one is compared to the other. For example you may wonder why we cite and reference fuel data, floral mass marketing, along with food management and the centre for disease control, in the same list ?  

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It has everything to do with modeling and successful modeling psychology. What works and what does not work in a fast moving targeted market. The logarithmic exponential growth period we have entered into since the development of the Internet may have an impact of what research is and remains relevant in this new landscape. 

 

We are entering " Phase 6 " Just as the internet brought us email, YouTube, Skype, and online shopping, Amazon, USA; Rakuten, Japan; Alibaba, China; are becoming the largest online shopping companies in the world. They have dramatically impacted bricks and mortar retail as with exemplified with major chains either merging, partial store closings and outright disappearing as in Blockbuster Video vs Netflix.

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" Phase 6 " What does the industrial age, information age, automobile, Radio, TV, ATM's, Internet, Smartphones and blockchain have in common ? Each were mass adopted and it took exponentially less time to be mass adopted. Television and Radio took 50 years, cable, 20 years, Internet 15 years, Facebook and Netflix 7 years, smartphones 3 years and blockchain its already here.

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We are not just targeting the developed countries as we did in the original game of SkrAtch ™ which sold over 3 million units in 5 countries, rather we are targeting 18 countries that include the unbanked and emerging nations. Accordingly, this list becomes even more significant to our role out strategy planning and an internal reference tool for our Advisers and Members.

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For example in the publication: The Research Topics on E-Grocery: Trends and Existing Gaps, Juan Carlos Martín, Francesca Pagliara and Concepción Román, Department of Applied Economics, Faculty of Economics, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain it is clearly argued that reliance upon and the application of old models developed in an earlier landscape are problematic in 2019 and going forward.

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"Online consumer behaviour goes hand-in-hand with the history of the internet. It is true that the first steps of the internet’s development as we know it today were developed as basic ideas in the 1950s. The U.S. Department of Defense’s Advanced Research Projects Agency has been a key player in such development. The program grew in the 1960s and 1970s, becoming a network of computers that transmitted information by “packet switching”. The network of computers was, from the start, an open, diffused and multi-platform network that, since the 1990s, has been expanded globally from the United States, creating an impressive innovation disruption that is still not finished.

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Figure 1 shows an increasing trend for the total number of documents published since 2000 until the peak obtained for the year 2017. Surprisingly, for the period between 1962 and 1999, there are only four documents in the database. A closed examination of the abstracts shows that these documents should be discarded from the database." ¹⁵¹

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