This is the R&D Website
"When You're Itchin' to Win"
SkrAtch™ to relaunch as a line extension in 18 non Canadian countries.
SkrAtch ™ Example of (MFG)
Manufacturer's Free Products
The 5 Free Products worth over $15. within each $1.99 SkrAtch ™ game change with each million game printing.
In addition to the 5 Free products there are thousands of dollars in prizes that include services and durable goods.
SkrAtch ™ is not just a game but also an Advertising Vehicle.
1.0 Why SkrAtch ™
"When you're Itchin' to Win"
1.1 Every SkrAtch ™ game contains 5 full value Free products worth over $15 that you can redeem at your favorite retailer. Plus win thousands of dollars in prizes.
1.2 The following is an example of 5 Free products in every SkrAtch ™ game. The Free products are different in every game and change with every edition.
1.3 So you can buy a lot of SkrAtch ™ games at $1.99 and get a lot of different products worth over $15 dollars every time you shop and buy a SkrAtch ™ game as shown here as an example of the Free products 1 - 5 in every game.
1.4 Prices are adjusted as to the cost of products, retail price of the game and the advertising CPM rate according to region and country metrics in order that values reflect and remain proportional to the economy within which the SkrAtch ™ games are distributed and sold. ¹
The following is an example of the 5 Free Products that are included in every and change in every million game printing or edition of the "Instant Win Word Game" of SkrAtch ™
Each game also includes thousands of dollars in additional Prizes as well as subscriptions, services and discounts which are further described in section 4.0 of this page.
SkrAtch ™ buys products from the manufacturer and you pick them up at the store.
FREE to the Consumer available at the Retailer
The 5 Free products 1 - 5 worth over $15. are changed
with each printed Edition and different in every Game.
Manufacturers buy Ads for their new or "LE" products on the SkrAtch ™ game.
SkrAtch ™ Benefits
(RT) Real Time QR Code Analytics: at Retail and from Consumer Participation through to Redemption and Conversion which significantly reduce the manufacturers brand launch costs, including line extensions and brand revitalization's mitigate the problem of which up to 90% of the 30 to 50 thousand products launched yearly fail.
1.5 SkrAtch ™ games are sold by the retailer, your favorite store for $1.99
The store earns $.80 per game.
SkrAtch ™ earns $.80 per game.
Production & Promotion costs $.39 per game.
The Consumer gets $15. of Free products for $1.99 plus thousands of dollars in prizes.
The Manufacturer gets prominent brand awareness and shelf position and "RT" Analytics.
The Retailer earns substantial profits.
SkrAtch ™ is an efficient brand and marketing method.
SkrAtch ™ games and the manufacturers products are available in your favorite store.
2.0 Play SkrAtch ™
"The Instant Win Word Game"
Buy SkrAtch ™ for $1.99 then redeem the 5 game play wheels
at your favorite retailer for over $15 of Free products.
Plus win thousands of dollars in prizes.
Available at a select retailer near you.
3.0 Buy SkrAtch ™
3.1 Buy your SkrAtch ™ game with $1.99 cash or the ETN cryptocurrency.
Play SkrAtch ™ and receive over $15.00 in Free Full value products.
Plus win thousands of dollars in prizes.
Prices are adjusted as to product, region and country that the values remain proportional
to the economy within which the SkrAtch ™ games are sold. ¹
4.0 SkrAtch ™ Free Products and Prizes
including Services and "Durable Goods" ¹
SkrAtch ™ "The New Game"
4.1 While SkrAtch ™ contains 5 Free full value products (CPG) Consumer Packaged Goods, such as food and products and thousands of dollars in prizes examples of which are described above;
4.2 SkrAtch ™ also includes 5 or more services, subscriptions or Free discounts which may include access to: broadcasts, podcasts, movies, news, TV, tutorials, GIG Economy, services and durable goods.
5.0 Services, Subscriptions and Discounts ¹¹
5.1.1 Original SkrAtch ™ advertisers and prize sponsors included: ⁶ Quaker Oats, Lipton, Kraft, Old ELPaso, Maple Leaf, Ford, Mars, KFC, Atari, Wardair, Atlantique Boutique, Energizer, Jeep, Honda, Vivitar, Toastmaster, Peter Pen & Pencil, Coleman, Tasco, Tappan, Sony, M&M, Spalding, Japan Camera, Jetset Holidays, Kodak, Chieftain, Swoggle, Galoob, Hasbro.
5.2 TV Is Having an OTT (Over the Top) Revolution
5.3 The future of video is here and evolving. OTT (over-the-top) streaming video is how video content is now shared, viewed, and monetized. The Vimeo OTT report platform delves across 1.3 billion data points. This report tells the story of today’s OTT audience, how and where they consume video, and how they make decisions about where to view it.
5.4 Amazon Prime, Free Delivery, Exclusive Deals, Family Savings, Grocery Delivery, Award-Winning Movies & TV Shows, Over two million songs, ad free, Free Games and Loot with Twitch Prime, Prime members read FREE. Prime members can now read as much as they want from over a thousand books, magazines, comics, Kindle Singles, and more.
5.5 YouTube TV is an American over-the-top internet television service that offers live TV, on demand video and cloud-based DVR from more than 70 television networks. It is owned by YouTube, a subsidiary of Google. YouTube TV's line up includes major U.S. networks such as ABC, CBS, NBC, Fox, FX, AMC, CNN, Fox News, TBS, Discovery, and ESPN.
5.6 Services and Tutorials:
5.7 According to the American Management Association, programs that focus on future career development or improved work skills are effective in retaining employees and in heightening their creativity. They also increase their productivity.
5.8 Babbel is the world’s first language learning app. A leader in the online language learning industry, Babbel is an international success with millions of active subscribers and ranked as the world’s #1 innovative company in education. Their meticulously designed courses guarantee you language skills you can use right away. Babbel is the shortest path to real-life conversations.
5.9 Udemy is the leading global marketplace for teaching and learning, connecting students everywhere to the world’s best instruction anywhere. 40M Students, 130K Courses, 50K Instructors, 245M Course enrollments, 30M Minutes of video, 60+ Languages, 4,000+ Enterprise customers, 80% of Fortune 100 companies trust them for employee upskilling.
5.10 eBay Inc. is an American multinational e-commerce corporation based in San Jose, California that facilitates consumer-to-consumer and business-to-consumer sales in 30 countries through its website.
5.11 In addition to eBay's original auction-style sales, the website has evolved and expanded to include: instant "Buy It Now" shopping; shopping by Universal Product Code, ISBN, or other kind of SKU number (via Half.com, which was shut down in 2017); online classified advertisements (via Kijiji, or eBay Classifieds); online event ticket trading (via StubHub); and other services. eBay previously offered online money transfers as part of its services (via PayPal, which was a wholly owned subsidiary of eBay from 2002 to 2015).
5.12 Durable Goods and Subscriptions:
5.13 Rakuten, Inc. is a Japanese electronic commerce and online retailing company based in Tokyo and was founded in 1997 by Japanese businessman Hiroshi Mikitani. Its B2B2C e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world's largest by sales. The company operates Japan's biggest Internet bank and number one credit card company by transaction value. It also offers e-commerce, fintech, digital content and communications services to over one billion members around the world, and operates in 29 countries and regions. It is often referred to as "the Amazon of Japan".
5.14 Sony Corporation commonly known as Sony and stylized as SONY is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and electronics, gaming, entertainment and financial services. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television entertainment industry. Sony was ranked 97th on the 2018 Fortune Global 500 list.
5.15 Alibaba Group Holding Limited is a Chinese multinational conglomerate holding company specializing in e-commerce, retail, Internet, and technology. Founded on 4 April 1999 in Hangzhou, Zhejiang, the company provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales services via web portals, as well as electronic payment services, shopping search engines and cloud computing services. It owns and operates a diverse array of businesses around the world in numerous sectors, and is named as one of the world's most admired companies by Fortune.
5.16 Alibaba is the world's largest retailer and e-commerce company, one of the largest Internet and one of the biggest venture capital firms, and one of the biggest investment corporations in the world. The company hosts the largest B2B (Alibaba.com), C2C (Taobao), and B2C (Tmall) marketplaces in the world. Its online sales and profits surpassed all US retailers (including Walmart, Amazon, and eBay) combined since 2015.
5.17 Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four tech companies along with Amazon, Google, and Facebook.
5.18 The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker.
6.0 The GIG Economy and Brand Awareness ¹
6.1 What Is the GIG Economy?
6.2 In a GIG economy, temporary, flexible jobs are commonplace and companies tend toward hiring independent contractors and freelancers instead of full-time employees. A GIG economy undermines the traditional economy of full-time workers who rarely change positions and instead focus on a lifetime career.
6.4 The World's Largest Advertisers
6.5 Total for Ad Age's First Ranking of 100 Biggest Spenders: $241B. The United States is home to 46 of the world's top 100 advertisers, but the rest are spread across the globe from Herzogenaurach, Germany (shoemaker Adidas Group), to Hohhot, China (Inner Mongolia Yili Industrial Group Co., the country's biggest dairy producer).
6.6 What Is Brand Awareness?
6.7 Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.
7.0 Download the Electroneum App or Visit the Website
You can buy more than just a SkrAtch ™ game with ETN
"The Instant Mobile Payment System"
7.1 SkrAtch ™ "The Line Extension” at $1.99, MSRP provides over $15.00 Full Value Redemption of Free products to the consumer and promotes highly sought manufacturers' "brand awareness" on a least cost basis, with very high conversion rates both of which can make or break a brand.
7.2 The SkrAtch ™ proprietary marketing method substantially reduces the millions of dollars in launch costs and why up to 90% of the 33,000 "new brands or extensions fail every year. In addition to the Free "try before you buy" Full value redemption products there are also thousands of dollars in Prizes in every game.
7.3 While ETN helps the 1.7 billion unbanked, SkrAtch ™ can deliver Free food and products to 18 countries on a least cost basis.
7.4 The successful international "Instant Win Word Game" SkrAtch ™ adopts the use of the Electroneum (ETN) “Instant Mobile Payment System“ ¹
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